Wegmans Smart Cart
Redsign
Problem Statement
Current smart carts lack innovation and fail to provide a compelling, efficient shopping experience, offering little incentive for users to adopt them.
Objectives & Goals
1.
2.
An efficient way to enhance
grocery shopping.
An engaging shopping experience
that increases user interaction.
3.
4.
A simplified method for
managing shopping lists.
A compelling solution that encourages
user adoption of the smart cart.
Discover
The Process
Define
Ideate
Design
DISCOVER
Product Users
The target audience is the working population of age group:
20-50
DISCOVER
Quantitative Research
An online survey with about 10 users who fall into our target demographic was conducted.
Observations
70%
of users use a shopping list when grocery shopping.
30%
of users find self checkout inefficient.
80%
of users say convenience is a top priority.
60%
of users want to minimize their time spent in stores.
DEFINE
User Needs
1.
The user needs a quick and easy way to complete grocery shopping.
2.
The user needs an experience that allows them to organize their shopping.
3.
The user needs an efficient system that streamlines checkout.
4.
The user needs a user-centered solution that makes grocery shopping more enjoyable.
DEFINE
User Needs
Implementing a Smart Shopping List Feature
Implementing Item Categorization by Store Section
Developing a Seamless Checkout System
Adopting a Fun and Engaging Design Style
DEFINE
Unique Features
1.
The cart displays real-time inventory levels for items on the shopping list, notifying users if items are out of stock and suggesting suitable alternatives.
2.
Users can create and follow a pre-set shopping list directly on the smart cart.
3.
Utilize artificial intelligence to analyze shopping patterns and suggest complementary products based on previous purchases and current shopping lists, enhancing the upselling potential.
DEFINE
User Persona
Sarah Thompson
Teacher
About
A day in their life
- Juggles work meetings and teaching while managing her home and children's schedules.
- Picks up her kids from school and runs errands, including grocery shopping, after work.
- Prepares dinner and helps with homework, trying to maximize her evening time.
Pain points
- Often spends more time than planned on grocery trips, struggling to find items quickly.
- Frustrated with long checkout lines and inefficient shopping processes that disrupt her busy schedule.
Michael Johnson
Software Developer
About
38
BA
32
BS
Rochester, NY
Employed
"I just want to get in and out of the store without wasting time, but I always seem to be forgetting something."
New York, NY
Employed
"I need to get my shopping done fast, but it’s frustrating when I can’t find what I need or end up stuck in line."
Description
Busy and family-oriented mother of two who values efficiency and organization in her daily routine.
Description
Tech-savvy bachelor who balances a demanding job and an active social life, prioritizing convenience and speed in his daily routine.
A day in their life
- Works long hours as a software developer and often grabs groceries on the way home from the office.
- Attends gym sessions or social events in the evenings, leaving little time for errands.
- Prefers quick meals and efficient shopping trips to fit his fast-paced lifestyle.
Pain points
- Finds grocery shopping tedious and time-consuming, especially when items are hard to locate.
- Dislikes standing in long checkout lines, feeling it cuts into his limited free time.
IDEATE
Taskflows
Logging into your Wegmans account :
Scenario 1 :
User selecting which shopping list to utilize :
Scenario 2 :
User begins shopping using the list they selected :
Scenario 3 :
IDEATE
Wireframes
User selecting how they would like to shop.
1.
Screen 1 :
2.
Unselected
Unselected options will have no outline and a gray graphic, remaining clickable but preventing multiple selections.
3.
Confirmation
Users can click the bottom button to continue, eliminating the need for pop-up confirmations and reducing accidental errors.
User is inputting their phone number to connect to their Wegmans account.
1.
Screen 2 :
2.
Confirmation
If a valid phone number is entered, the indicator turns green, and the user is automatically directed to the next screen; if not found, it turns red.
3.
Blank Phone Number
The blank phone number field clearly indicates user input, utilizing the familiar 3x3x4 phone number format for quick entry.
Skip Option
A small skip option allows users to access the cart without a Wegmans account, though account creation is preferred; this option is only available in the open shop category, where a phone number is required to access lists.
User needs to select a list in order to start their shopping experience.
1.
Screen 3 :
2.
Search Bar
Users can search within their existing lists, but this is not an open search and does not allow for item-specific queries.
3.
Personal Introduction
The pre-filled phone number confirms the user's identity by displaying their name, assuring them they are accessing the correct account.
List Category Selection
Users can view lists they’ve created and past shopping trips, with past trips labeled by date and personal lists by user name, along with the number of lists displayed.
4.
5.
Displaying Lists
The lists are organized by importance hierarchy, with items not displayed at this stage since the user created the lists; the card layout resembles clickable buttons.
6.
Graphic
A graphic-heavy design features user-selected graphics (like stickers) for lists, enhancing recognition and speed of identification.
Scroll to View
To avoid overwhelming users, only a few lists are visible at a time, requiring scrolling to view more.
User is able to see the list before committing to it.
1.
Screen 4 :
2.
List Information
This summary provides important context for the shopping trip without listing items, helping users understand what to expect.
3.
Back Arrow
The back arrow prevents errors by allowing users to easily exit a list selection if they change their mind.
Item Information
Item details include food group, quantity selected, an image, and the price of a single item, ensuring clarity.
4.
5.
Begin to Shop
The "Begin to Shop" button serves as confirmation for using the list, allowing users to scan items before finalizing their selection.
6.
List Title
The selected list is clearly indicated to help users avoid mistakes during the shopping process.
On Scroll
As users scroll, more list items become visible, with item details shrinking to emphasize the main focus on the products.
What the user sees when they begin shopping.
1.
Screen 5 :
2.
Estimated v Current
Preset lists display the number of items and total cost, allowing users to budget effectively and track any added items.
3.
Completion Indicator
The efficiency goal is met with an indicator showing the remaining items on the list and an estimated completion time.
Normal Item in List
Items remain in a deactivated state until selected, providing visibility without additional information.
4.
5.
Current Item
The current item being shopped for displays quantity, price, entry date, and an image, ensuring users have all necessary details.
6.
Selected
Selected options will be highlighted with a check mark in the right corner for clear identification.
Recommended Item in List
Items not personally added to the list are displayed in a different color, signaling to users that they are external additions.
Normal Item in Cart
Once an item is placed in the cart, it retains the current item's color but features a different icon, enabling users to easily view items they’ve added.
DESIGN
Final Comps
Here are the final designs, highlighting a smart cart focused on efficiency, personalized recommendations, and an enjoyable shopping experience.
